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Dining in the Cloud: Branding for Ghost Kitchens
The restaurant industry has witnessed a seismic shift with the explosion of cloud kitchens—delivery-only food businesses that have no physical dining room. For these "ghost kitchens," the traditional rules of foot traffic and ambience do not apply. A customer cannot walk past your window, smell the food, or admire the decor. In this digital-first ecosystem, your brand’s visual...
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