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Banking on Trust: Marketing FinTech in a Skeptical World
Monmouth County is witnessing a quiet rise in financial technology startups, spilling over from the NYC and Jersey City hubs. These companies are disrupting everything from mortgage lending to wealth management. But FinTech has a unique hurdle: trust. Asking a user to connect their bank account to a new app requires a massive leap of faith. In a world of data breaches and crypto scams,...
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